![]() ![]() The Seventies witnessed the beginnings of a corporate transformation that would usher in momentous changes in the life of the Company. 1975: Entry into the Hospitality Sector - A 'Welcom' Move It is today India's most sophisticated packaging house. Though the first six decades of the Company's existence were primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco businesses, ITC's Packaging & Printing Business was set up in 1925 as a strategic backward integration for ITC's Cigarettes business. 1925: Packaging and Printing: Backward Integration The Company's headquarter building, 'Virginia House', which came up on that plot of land two years later, would go on to become one of Kolkata's most venerated landmarks. It was to mark the beginning of a long and eventful journey into India's future. This decision of the Company was historic in more ways than one. Nehru Road) Kolkata, for the sum of Rs 310,000. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L. A leased office on Radha Bazar Lane, Kolkata, was the centre of the Company's existence. The issues of appropriate behavior and learning restraint in Wild Times at the Bed & Biscuit are also handled deftly, while at the same time making important points about the difference between wild and domestic animals.The Company's beginnings were humble. The sibling rivalry between Milly and the new puppy and the ways that Milly asks for attention and how she responds when she doesn't get it are so well written that readers should have no problem finding parallels in their own lives. And, on top of that, the difficulties and experiences that the animals have over the course of the books can easily be read as issues faced by real children. Carris's writing is gentle and thoughtful, her characterizations of the animals in the story are equally humane and evocative of the animals' true natures at once. ![]() Both books include excellent Author's Notes at the back of the book that give details on the animals in the story and what their natures and habits in the wild are. Grandpa has also taken in a wounded Canada goose, a cranky old muskrat and two fox kits. In the second book in the series, out in hardcover this month, the puppy, a Scottish Terrier named Sir Walter, is being trained by Ernest, but it is proving difficult. A mystery ensues, but the intrepid Ernest gets to the bottom of it and the animals and Grandpa all come together as one happy family again, especially happy since the health of the puppy improves enough for him to leave the incubator and earn a name. Worried about Milly and her increasingly long absences from the farm, he also wants to help his friend Sherlock and his irritation with his yappy neighbor Frou-Frou, all the while making sure Gabby doesn't make things worse by answering the phone and pretending to be Grandpa Bender. Ernest, a typical middle child, is a fixer. When they finally learn that the box holds a newly born puppy rescued from the fire, Milly immediately expresses her dislike, insisting, "We don't need another baby in this family!" She storms out of the house, her frustration growing as Grandpa Bender ignores her gifts (dead moles) in order to tend to the puppy. When he finally returns home from McBroom's farm the next morning he is carrying a mystery box and all the animals are very curious to know what is inside. By the end of the first chapter, Grandpa has to cut Ernest's birthday party short so that he can rush to a neighboring farm to help put out a fire. He does, but the only spot open is next to Sherlock, a bluetick hound who does not want his peace disturbed by a yippy little dog. When Welcome to the Bed & Biscuit, the first book in the series, opens, Grandpa gets a call asking him is he has room for Frou-Frou, a Pekingese.
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